When we mention Eyes And Feet to people, they often ask us to repeat the name - just to make sure they heard it right.
I guess it sounds too...simple. Too...earthy.
You bet it does, and that's the way we like it.
Somewhere in the back of all our heads, I suspect, years of exposure to TechCrunch, Mashable and various web 2.0 names makes us expect web 2.0 company names to be 'disemvoweled'.
Disemvowelment = removing unnecessary vowels from web 2.0 company names. While at it, one typically sacrifices a few consonants too!
Eg. Flicker - 'e' = Flickr, YellowPages - 'low ages' =Yelp, etc.
PS: If you want a domain name like these, check out the web 2.0 name generator
Coming back to EyesAndFeet...
We wanted a name that would stick. We spoke to various people about 'Eyes And Feet' and a few other names we'd considered. When we met them after a few days...they'd remember EyesAndFeet.com & they'd have forgotten all the other ostensibly memorable names.
We also wanted a name that would:
- Echo what we do - without needing a 1 minute elevator ride. EyesAndFeet = online eyeballs --> offline footfalls for your local business.
- Stand out. Considering the pace at which new Web 2.0 names are cropping up, we believe a Web 1.0 name for a web 2.0 service will stick out - like a sore thumb.
- That can easily be said. EyesAndFeet.com is easy to say and does not need to be spelt out - unlike Flickr.com (oh, don't forget to omit the e), Of course, when you are a household name like Flikr, it doesn't matter. But when you're on your way there, it does. See point 3 here.
So here we are: A cool service with an uncool name. At least, we hope so.