Foot (falls) in the mouth

We committed the classic boo boo! Our tagline (so far, we're still in alpha) used to say "Social Footfalls for your Local Business". We were pretty happy with it, and thought it conveyed our proposition pretty well:

Get more Customers from Social Media for your Local Business

Unfortunately, we forgot one little thing...no one in our market (US) knows what footfalls mean!
Someone (thanks, Ron) pointed this out, and some folks at Hacker News were kind enough to confirm that we'd definitely got it wrong!

So, rather than labor over wordcrafting, we're simply using 'what we're about':

Get more Customers from Social Media for your Local Business
Understand & leverage Facebook, Twitter and other social tools

Plain and simple - and most importantly, clear.

Thanks for the image: http://www.flickr.com/photos/wheatfields/3102519042/