Friday, October 22, 2010

Want tons of twitter followers? Don't tweet a word. Seriously.

Zombie accounts - More proof that size doesn't matter on Twitter!

If you've been with us for a while you may remember our post on the madness behind accumulating twitter followers & facebook fans.

Cut to the Eyes And Feet social media application. The user interface is peppered with factoids - world changing pieces of  information like "@Beyonce has almost a million followers on twitter and she hasn't tweeted even once". We assumed @Beyonce was an outlier, till...


We (@eyesandfeet) followed someone on Twitter. Thereafter, Twitter recommended that we follow a few other people, one amongst whom was @MrSocial. We were tempted to join 43,000 others in following this 'person' whose bio reads "marketing guru (hate that word) turned social media expert (that word too), entrepreneur, big thinker,..."


I found out that @MrSocial has never tweeted - not even once.

Curious, we checked out Followerwonk to see if there were any other such 'social media experts' (we searched bios for "social media") who'd never tweeted but had tons (over 10,000) of  followers.

We found five others, besides @MrSocial. Here they are:

@UrbanDecorSue - 17,738 followers
@PCS_CLUB - 17,212 followers
@demiwood - 16,737 followers
@karasmamedia - 16,719 followers
@social_mediax - 10,463 followers

Some of them have even made the effort to customize their twitter page background.

Any ideas about what's going on? Please reply in the comments.

Image: Flickr | Creative Commons | Mush2274

Thursday, October 21, 2010

Our first Press Release

We took the easy way out on the "why issue a press release when you have a blog" debate...

Do both!

So here's our first release - on PR Web. The full text is reproduced below:

Social Media Radar for Restaurants
& Local Businesses launches Private Beta

Summary: Eyes And Feet, a web application that's available at, has launched their private beta program. The application focuses on helping local businesses like restaurants, clubs & spas understand and use social media like Facebook, Twitter & Foursquare. With the only social media activity database of its kind, EyesAndFeet helps a local business SEE what its peers are doing, and thereafter DO something social of its own.

New York (PR Web) October 20, 2010 - Eyes And Feet is NOT yet a leading social media application. That’s scarcely surprising considering that they just launched a private beta of their web application to help local businesses understand and use Facebook, Twitter, Foursquare, and other social media and related tools!

The team behind the application analyses, filters and curates through over 20 million data records to create what it believes to be the most comprehensive database of local businesses’ social media activity. The growing database currently covers 10 US cities, and more are rapidly being added.

As Lakshmanan (Lux) Narayan, CEO & Founder says,  “Everyone needs that little nudge! A lot of local businesses are waiting and watching before they jump into leveraging social media for their business. It’s like when you and I first used facebook. Before gathering the courage to post our first update, we first took some time to observe how our friends use the medium, and to figure what works and what doesn’t. We’re simply trying to provide the benefits of this peer based learning experience for a business.”

He adds, “besides covering geo-specific social media activity of businesses, we also help a local business take its first steps with using social media. Wizards, hyperlocal news feeds, posting tools - we have them all, and some more”

The application is currently in private beta with hundreds of new accounts being activated every day. To sign up for a free account, simply visit

Contact Information:
Lakshmanan (Lux) Narayan
CEO & Founder,
TEL: +1-415-651-4524
Twitter: @eyesandfeet


Image: Flickr | Creative commons | Cishore

Tuesday, October 19, 2010

The Social Media habits of Restaurants & Cafes in San Francisco

Check out this SlideShare Presentation - the first of a series:

View more presentations from

Saturday, October 16, 2010

As viral as it gets. Will it Blend meets Old Spice

You have seen Blendtec's "Will It Blend" series, right? No? You can catch the series here or jump right into the popular iPhone4 one or the one where they blend a vuvuzela.

Hopefully, you've also seen the recent Old Spice You Tube campaign that had the internet in a tizzy.

And here's what happens when the twain meet...

Tuesday, October 12, 2010

From the 'Why do we make it so complicated' department

So, I get this pop-up asking me if I'd like to update my flash player. Only, I'm not sure how I should say 'Yes'. Is it just me or does this UX suck?