Friday, November 26, 2010

Boston cafes have to wake up and smell the coffee

Boston is certainly one of the most social cities in the US, but with only 4% of their restaurants and cafes on facebook and an even lesser percentage on twitter, they seem way behind other US cities.

Here's another one from our new "Social Media Habits" series.
You can see more presentations like this one on our SlideShare channel.

You might also want to see
How social are Restaurants and Cafes on Facebook.

Thursday, November 18, 2010

San Jose loves its "Chips"

How social is this silicon valley hotbed when it comes to its restaurants and cafes ?

Here's another one from our new "Social Media Habits" series.
You can see more presentations like this one on our SlideShare channel.


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Wednesday, November 17, 2010

Using Google Maps to get to China? Try the breast-stroke.

I came across this amusing snippet on Facebook today - especially relevant to those amongst us who blindly rely on technology...

Go to Google Maps, click on 'Get Directions', type Taiwan and China in the From and To boxes, and click on the 'Get Directions' button. Here's what your screen probably looks like:



Now, scroll down to Step 24...


That's a 165 km swim - about 5 times the English Channel swims we hear about! Good luck with that.

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Friday, November 12, 2010

What happens in Vegas...gets posted on Facebook!

Over 40 Million people visit the strip every year to gamble, eat, drink, socialize and party at Vegas' bars & clubs. Here's how these 'happening places' perform on facebook, twitter, groupon and foursquare.

You can see more presentations like this one on our SlideShare channel.

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Dine at Miami's hot social Beaches

The beaches along Miami's famous coast line play host to a variety of interesting restaurants & cafes. But, how do they do when it comes to the internet and social media?

From our continuing "Social Media Habits" series...
(You can see more presentations like this one on our SlideShare channel)


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Seattle needs more social media in its coffee

Seattle, known for its huge coffee consumption has over 3700* restaurants and cafes all around the city.
With so many coffee enthusiasts, how does the home of Starbucks score when it comes to facebook, twitter, groupon, and foursquare.

Well, here's another one from our new "Social Media Habits" series.
You can see more presentations like this one on our SlideShare channel.


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*According to Yelp

Thursday, November 11, 2010

The Social Life of New York's Bars & Clubs

Ever wondered what bars and clubs in New York are doing on Facebook, Twitter, Groupon & Foursquare?

Well, here's another one from our new "Social Media Habits" series.
You can see more presentations like this one on our SlideShare channel.



View more presentations from EyesAndFeet.com.

Cheers! Infographic on Social media habits of Bars & Clubs

Our last infographic on Restaurants & Cafes stirred up some interesting conversations.
Here's another one, this time on Bars & Clubs. And coming soon is the third of this series, on Spas & Salons. Any ideas on what image we should use for that one?


(click on the image to enlarge; feel free to download the original image and share)


On picking and choosing events



I've had the pleasure of meeting many interesting entrepreneurs in the last few weeks. A few of them asked me why we chose to apply to the Mini Seedcamp in Singapore. This post is a long answer to that question...

Like many other startups, we enjoy abundance. An abundance of optimism, enthusiasm, and joy in building our company and product.And like all other startups, we also suffer from scarcity - a scarcity of resources, primarily talent (we always need more and more talented people) and money (a simpler problem). Most importantly, we suffer from scarcity of TIME.

Irrespective of how many hands you have on deck, the 'To Do' lists are always longer than a pragmatic mind would allow, and we happily keep adding to feature lists that are already buckling under their own weight.

In such a scenario where time is immensely precious, attending an event is an absolute luxury. And, there are so many startup events these days that someone rightfully said "there seem to be more people wanting to mentor companies than companies wanting mentorship"



So, why then, did we choose to attend Mini Seedcamp Singapore?  

Especially when the event is a couple of timezones away!

Especially when it's a 'Mini' event!

Two simple reasons - endorsement and endgame. Hopefully, this rationale may be of use to other startups considering Seedcamp (Seedcamp Mumbai is on December 4th, BTW) or similar events

1) Endorsement
We didn't know of Seedcamp till 2 weeks before we applied. A chance question to Sarah Lacy (TechCrunch) and Fred Wilson (AVC/Union Square) got the ball rolling (here's how that happened). Needless to say, this was a huge factor - both these well known people (a) being familiar with Seedcamp and (b) recommending it strongly to non US startups. I also thought it serendipitous that this happened just a few days before the close of entries to Seedcamp Singapore. And then, while we were mulling over the Seedcamp application, this article appeared on TechCrunch. More serendipity!

[Side Note: you must read this nice article on the role of serendipity in life, especially in the context of startups]

2) Endgame
Yes, events are nice. You meet interesting people, have fun, get some good (and some random) inputs, and often come back with a high-especially if you win (Shameless Plug: we won the Mini Seedcamp at Singapore). Remember, all of this, the ego gratification included, is at the cost of 'expensive time' for a startup.

There has to be a more tangible payout to make it worth your time.

I believe Seedcamp offers this in the form of the Seedcamp London event that winners (of Mini Seedcamps) are eligible to attend. At the last 'Seedcamp Week' event that happened in September, we had the benefit of seeing how the Seedcamp brand was perceived by investors and media. It was impressive. While we still don't know yet for sure, I believe that being at Seedcamp London (sometime in Jan 2011) will give us a lot of exposure to intelligent people, potential investors, and some media coverage. Needless to say, that means a lot to any startup.

So, these were the reasons we chose to attend the Mini Seedcamp in Singapore. In retrospect, if I'd known that there was a similar event happening closer home, we'd probably have skipped attending Singapore and applied to Mumbai instead. But then, we can't complain!

And you know my penchant for ascribing things to serendipity :-)

To sum up, all those of you in India who asked me about Seedcamp, I suggest you apply to Seedcamp Mumbai right away (the last date is Nov 21st). Feel free to ping me if you need any more inputs.

Good Night, and Good Luck.

Image courtesy: Flickr | Creative Commons

Thursday, November 4, 2010

Houston, we have a solution

How social are Houston's Bars & Clubs?

Here's another one from our new "Social Media Habits" series.
You can see a bunch of presentations like this one on our SlideShare channel.


Wednesday, November 3, 2010

Hacking an event with an iron, an inkjet printer, and $63

Two completed T Shirts and one transfer in progress

Last week, we presented at Unpluggd, an event for selected startups to showcase their stuff. At the end of our presentation, we encouraged people to tweet about @eyesandfeet (with the event hashtag #unpluggd2). We've promised 10 lucky winners their own custom QR code T-Shirts.

This could be yours - in more ways than one

Some of you may know of our fascination for QR codes. Wearing a QR code enabled T-Shirt to an event and promising people a chance to win their own is an interesting (and inexpensive) way to build some buzz.

We're now sifting through the entries to identify the winners, each of whom will be encouraged to give us 250 'custom' characters of text they'd like their QR code to carry. This will then be converted to a QR code, printed on to T-Shirt transfer paper (along with the Eyes And Feet logo, as shown below), ironed on to a T-Shirt in their chosen size, and shipped to them.


Multi-purpose design: besides your own custom QR code, the design helps identify your Eyes and Feet.
Especially useful if you need to be carried out of a bar.

Our original idea was to select a few winners at the event and print/iron/transfer/deliver their T Shirts before the event got over. We'd even carried our inkjet printer and iron - drove them all of 250 miles to the event.

Unfortunately, we were amongst the last to present so there wasn't much time to do our "Iron Man" impersonation. Nevertheless...

Total cost: some effort, electricity, printer ink, and $63 ($50 for T Shirts, $3 for T Shirt transfer paper, $10 for courier charges)

Buzz Value: Priceless

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Oktoberfest

October's been a great month for us at Eyes And Feet -we launched our private beta, signed up over 500 pre-registrations, and won a couple of accolades too...

On October 5th, we were one of 20 startups showcasing our product(s) at Seedcamp Singapore. Overall, it was a great experience, and to top it all, we were one of the 3 winners who go on to participate at Seedcamp Week in London in Jan 2011. Here's Seedcamp's coverage of the event, and a pic of us grinning from ear to ear on being declared winners (pic taken at Techventure 2010 which was happening in Singapore at the same time, and graciously invited Seedcamp attendees too)



On October 30th, we participated at Unpluggd, a startup event where 10 selected startups presented their products. We were delighted to win the audience vote (very interesting voting mechanism) at the event. We're still playing with the interesting Android tablet we won:



And next week, we're presenting at the Emerge Forum's Product Launchpad Showcase at the NASSCOM Product Conclave.

For now, it's back to work :-)

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Tuesday, November 2, 2010

The Social Media Habits of Bars & Clubs in Los Angeles

Here's another one from our new "Social Media Habits" series.
You can see a bunch of presentations like this one on our SlideShare channel.


View more presentations from EyesAndFeet.com.