Over 750 Restaurants & Cafes in Chicago are active on Twitter. The Free EyesAndFeet application has all the details!
Here are the top 10 (based on number of followers), along with a summary of what they do that's unique and beyond special offers and greetings on special occasions. And no, we haven't included the big chains (McDonalds, Starbucks, etc) in this analysis - so there you have it, all independent establishments!
Read on...to get some ideas on how you could engage with your followers.
Congratulations to these Twitter rock stars:
#10 @sundachicago - 3152* Followers
This chic Asian restaurant strikes a perfect balance between witty replies, specials, pictures and offers that they tweet about at a very regular intervals.
#9 @morecupcakes - 3181* Followers
Patty Rothman of More Cupcakes talks a lot about their flavors like strawberry, chocolate etc. The way they weave it into their tweets without seeming overly promotional is nice.
This kosher style deli really has a grip over its twitter account - with continuous tweets and replies. Their tweets are very pleasant and cover a gamut of topics - from general discussions on the weather to their menu and specials.
This seafood, pork & beer pub gets the basic right - they reply to the tweets sent by their followers, announce events & declare specials. And they're consistent!
Considering that LoMalnati's has been dishing out deep dish pizzas for 39 years, it's not surprising that they get a lot of tweets from their customers. Hence, their efforts center around replying to comments and interacting with happy clients.
Now, here's someone who realizes that "location matters". They have a good integration with their foursquare account, and many of their posts revolve around this: http://4sq.com/lk2hAR
#4 @garrettpopcorn - 6181* Followers
Like many other pedigreed establishments, this 60 year old "Chicago tradition, New York sensation" popcorn maker has a lot of fans to engage with. They also use many hashtags in their tweets and join several conversations like #ChicagoStyle
#3 @FlirtyCupcakes - 7980* Followers
Like another in this list, their tweets are centered around their many flavors. Many of their tweets also leap off their facebook posts - like this one: http://fb.me/VK6iUOHe.
Besides replying to passionate fans and retweeting their words of praise, this gourmet cheesecake and specialty dessert bakery simply puts out a Today's Special" tweet every day.
#1 @hotdougs - 8383* Followers
Hot Doug's seems to tweet all the time - their specials and @replies fill their twitter page. The meat of the matter seems to be in their "Game of the week" and "Celebrity Sausage recipe" tweets, making them the Number 1 tweeter amongst the Chicago Restaurants.
Check out Eyes And Feet for more.
*Followers as of 15th May 2010
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